Projects
I am Ailen Reinhardt, a marketing specialist with a master’s degree in neuromarketing from EAE Business School. I am passionate about creativity, communication and leadership, and I am seeking opportunities to contrinously advance in my professional journey.
Portfolios
Portfolio of Newsletters
Discover three effective examples of a strategy to engage your audience through newsletters: first, with a warm welcome; then, by nurturing interest with a product; and finally, by deepening the relationship with another product offering. I designed each newsletter to guide the reader through the journey, showcasing a company that offers software to improve the infrastructure of solar panels
Portfolio
Embrace the power of solar
Welcome Email:
Subject: Welcome to PVcase: Embrace the Power of Solar
Timing: Informational
The intended content of this email is to warmly welcome the client to PVcase, providing them with an overview of our business, our community-focused approach, our environmental consciousness, and an outline of our services.
Portfolio
PV case mount
First Nurturing Email promoting one of their products (PVCase Mount):
Subject: Your Solar Design Solution: PVcase Roof Mount
Timing: Sign up for a free trial
The intended content of this email is to encourage recipients to sign up for a free trial of our PVcase Mount product, providing them with relevant information about its features and benefits.
Portfolio
Anderson Optimization
Second Nurturing Email promoting one of our products (Andersonoptimization):
Subject: Boost Your Solar ROI with Andersonoptimization by PVcase
Timing: Sign up for a free demo.
The intended content of this email is to prompt recipients to sign up for a free demo of our Andersonoptimization product, offering them insights into its capabilities and how it can enhance their solar projects.
Additionally:
I have included a menu at the beginning of each email, mirroring that of PVcase website, to provide recipients with easy navigation and correlation with the PVcase website. This menu serves as a convenient reference point and allows recipients to explore further information about PVcase by clicking directly from the email. Furthermore, I incorporated images of happy individuals in the banner section, as this imagery fosters a positive emotional connection with recipients upon opening the email, generating a sense of positivity and warmth.