• Responsible for lead generation and identification of business opportunities for the sales team.
•  I initiate contact with potential customers through calls and emails.
• I work closely with the sales team to qualify leads and schedule meetings.
• Utilize LinkedIn Sales Navigator to identify and target leads based on specific criteria.
• Load leads into the Waalaxy platform, ensuring information is accurate and up to date.
• Design and execute targeted campaigns using Waalaxy, leveraging strategic approaches to maximize engagement and conversions.

Employed at Team.Blue, a renowned Swiss brand known as "Swizzonic" based in Zurich.​

• Developed marketing strategies for social media platforms including Facebook, Instagram, and LinkedIn, leveraging the German language.
• Functioned as a community manager, designing engaging social media posts and crafting compelling descriptions.
• Proficient in translating WordPress websites with HTML, enhancing accessibility and user experience.
• Utilized CRM systems and NPS methodologies to optimize company support operations and deliver superior performance.
• Led a collaborative project with a marketing agency to create websites for customers, ensuring client satisfaction and project success.
• Utilized programs such as Mailjet and Mailup to develop and execute newsletter campaigns, effectively communicating new product launches and promotions to customers.

• Played a pivotal role in social media management, serving as a proficient community manager and skilled copywriter for posts and newsletters, showcasing creativity and effective communication.
• Executed strategic Facebook Ads campaigns, employing KPIs, SMART objectives, and budget management techniques to drive targeted results.
• Delivered informative talks at various universities in Barcelona, fostering application awareness and orchestrating engaging events.
• Developed and maintained partnerships with restaurants and bars, establishing mutually beneficial collaborations.
• Assumed responsibility for marketing communication of events, providing support in organization efforts and elevating the association's visibility and reputation.
• Utilized customer feedback and data to drive continuous improvement and refine the customer journey.

Contributed to the design, development, and content creation for an e-commerce platform at Lethion.​

• Orchestrated Facebook ads campaigns, employing KPIs and closely monitoring performance to ensure optimal campaign results.
• Executed strategies for measurement, sales funnel optimization, and e-mail marketing activities.
• Utilized Klaviyo, Canva, and Shopify to streamline operations and enhance marketing efforts.
• Assumed responsibility for product descriptions, reviews, and customer care, promptly addressing inquiries and coordinating with suppliers to ensure timely product delivery.
• Designed webpages and created compelling promotional videos to drive product awareness and engagement.
• Implemented improvements to the customer process to enhance overall satisfaction and experience.
• Analyzed existing customer journey and identified areas for optimization and streamlining.

Collaborated with FH Münster on a project focused on conducting market research for potential expansion opportunities for TechLabs.

• Conducted in-depth analysis of new markets to identify suitable countries for TechLabs' expansion.
• Generated comprehensive reports outlining the advantages and disadvantages of each potential market, including detailed information on the opportunities and challenges they present.
• Provided valuable insights on the competitive landscape, market trends, and potential partnerships within the identified markets.
• Offered recommendations and strategies for successful entry and establishment in the new markets, considering factors such as cultural nuances, regulatory frameworks, and local business practices.
• Compiled a network of relevant contacts in the target markets to facilitate future collaboration and partnership opportunities for TechLabs.
• Contributed to the expansion efforts of TechLabs, an organization dedicated to providing free artificial intelligence education services, enabling them to reach new audiences and extend their impact globally.

Collaborated with FH Münster on a market research project to analyze brand image perception among clients and prospective customers.​

• Led a team of 14 individuals in conducting surveys and collecting feedback to gather insights into customer perceptions.
• Utilized data from surveys and forms to generate graphical representations and statistical analysis of the findings.
• Presented the final results and insights to the company, providing valuable information for strategic decision-making.
• Demonstrated strong analytical skills by interpreting data and translating it into actionable recommendations for improving the brand image.
• Developed effective communication and presentation skills through delivering a comprehensive overview of the project findings.

Collaborated as part of a team to execute a project focused on streamlining equipment traceability within a General Electric warehouse.

• Successfully identified and implemented solutions to enhance inventory management and tracking processes, improving overall efficiency.
• Utilized Excel to organize and analyze inventory data, ensuring accurate and up-to-date information for decision-making.
• Developed a comprehensive presentation using PowerPoint to communicate project findings, highlighting key improvements and recommendations.
• Demonstrated strong problem-solving skills by identifying areas for optimization and proposing effective solutions.
• Effectively communicated project progress, results, and recommendations to stakeholders, fostering strong collaborative relationships.
• Showcased proficiency in teamwork, coordinating efforts with colleagues to achieve project objectives within specified timelines.

• Interned in the International Tax area for the United States, gaining hands-on experience in tax-related processes and regulations.

  • Successfully utilized One Source and Go System programs to streamline and automate tax-related tasks, improving efficiency and accuracy.
  • Collaborated effectively with colleagues, providing support and assistance to full-time team members, fostering a cooperative and productive work environment.
  • Demonstrated strong communication skills by regularly engaging with the United States team via Skype, ensuring smooth information flow and effective coordination.
  • Adapted quickly to a cross-cultural work environment, effectively navigating and understanding the dynamics of working with international teams.
  • Developed a keen understanding of international tax regulations and compliance procedures, contributing to accurate and timely completion of tax-related projects.

Conducted employee selection processes, including screening resumes, interviewing candidates, and assessing their suitability for specific roles within the organization.

• Implemented a rotation program to enhance employee development and cross-functional skills, fostering a more versatile workforce.
• Demonstrated financial literacy by actively participating in salary review processes, ensuring fair and competitive compensation packages for employees.
• Conducted performance reviews, providing constructive feedback to employees and identifying areas for improvement and growth.
• Successfully managed event marketing initiatives, coordinating logistics, creating promotional materials, and driving attendance to enhance brand visibility and attract potential candidates.
• Maintained effective communication with clients, building strong relationships and addressing any concerns or inquiries in a professional and timely manner.
• Employed effective negotiation and persuasive skills in discussions with clients, ensuring mutually beneficial outcomes and maintaining high customer satisfaction levels.
• Demonstrated a strong understanding of human resources principles and practices, combined with a strategic marketing mindset, to drive talent acquisition, employee engagement, and overall organizational success.